Sam East

Financial Planning & Analysis Director

Sam joined our Finance team in 2022, primarily supporting the business with modelling, forecasting and board reporting.    Having spent 12 years in accounting and finance roles, he brings valuable experience to the firm, further strengthening our capabilities.  Sam trained in the Transaction Support team at EY, working with a variety of clients, but with a focus mainly in Financial Services and Telecoms.  Here he took his accountancy exams, becoming ACCA qualified, and spent a secondment in a private equity firm’s Investor Relations team.

Since then, Sam has performed FP&A roles with the Mercedes Formula One Team in Brixworth and at Domino’s Pizza, where he managed the finances of the IT and Digital/eCommerce parts of the business.  He holds a MSc in Professional Accountancy.

Things you should know about Sam:  Bit of a petrol-head – keen follower of Formula 1.  Enjoys rock music and the books of critically acclaimed, Nassim Taleb.